Real Betis has been the recipient of six advertising awards for its 'Betis fan pregnancy test' an initiative launched by the communications and marketing agency VML to concur with the Club's 116th anniversary. Through this campaign, entitled 'Life in Green', Real Betis gifted tests emblazoned with the team's colours and badge to those fans who requested one.

The advert was awarded with the silver lion at the Cannes International Creativity Festival Internacional in the direct marketing category; the bronze pencil in The One Show contest in the creative effectiveness category; the wood pencil at the D&AD awards in the PR category; the gold medal in the healthcare and wellbeing category, and bronze in the direct marketing selection at the El Sol Ibero-American Festival of Advertising Communication; plus a further gold in the category for institutional or corporate campaigns in the ASPID awards.

The ad encompasses the emotions felt by a Betis fan awaiting the results of a pregnancy test and the moment of jubilation once it is confirmed that they are expecting a child. This is made even more special thanks to this test donning the colours and badge of Real Betis. 

The campaign recorded more than 50,000 daily Google searches in the days after launch and was viewed 17 million times in the first 24 hours, reaching the status of trending topic on the social media platform X. Furthermore, it was widely broadcast on national media outlets such as La Sexta, Marca, AS and Telecinco, as well as international media, namely The Sun. 

This work, which furthers the creative line set forth by the Club, boosts the strategy in place at Real Betis to delve deeper in other spheres beyond the realm of sports and gaining exposure in other sectors, on this occasion advertising, thus fulfilling one of its brand expansion aims.