Real Betis Balompié has travelled to New York (USA) to take #ElGranDerbi close to the fans and media from the American country. The Green and White Club has been represented by their chief business officer, Ramón Alarcón, who has been speaking during an informative breakfast organized by LaLiga, along a representative from Sevilla FC.

Ramón Alarcón explained the journalists attending the meeting the importance that #ElGranDerbi has in the city of Seville and Spain in general, as the American audience may not be that familiarized with such an important football match. "It's not just three points, it's much more than that, it's something we have in our soul. When the calendar is released by LaLiga, all the supporters of Real Betis and Sevilla go searching for the match."

Then, Alarcón also explained the internationalisation plans that the Club has: "If you want to establish your club abroad, the first thing you need to do is bring your club here. You have to speak the same language that your target market is speaking."