LaLiga // Match 33
Real Betis spreads Forever Green values in Zagreb
The green and white club promotes environmental sustainability during its European visit through joint actions with GNK Dinamo Zagreb or the distribution of bags to Betis fans to keep the city clean after the pre-match.
As it did in the first leg of the UEFA Europa Conference League round of 16, Real Betis is once again taking advantage of the European event to promote Forever Green's environmental sustainability beyond its borders.
Having just landed in the Croatian city, the green and white club gave a talk on the fight against climate change and Forever Green to the U-17 players of the GNK Dinamo Zagreb youth academy in the press room of the Maksimir Stadium.
Building on last week's team-up with the opposing team, which aims to raise awareness among football fans and other clubs about the importance of caring for the planet, the two teams teamed up again this week.
Hours before the match, both teams joined forces again to raise awareness among football fans and other clubs about the importance of caring for the planet. In this way, Rafael Gordillo, president of the Real Betis Balompié Foundation, and Ivan Kelava, legend of GNK Dinamo Zagreb, planted trees in the park next to the Croatian stadium.
In addition, during the pre-match, Real Betis Balompié volunteers will hand out bags so that the Green and Whites' fans concentrated in the area around the city can collect waste and leave the Croatian streets clean.
Forever Green
Forever Green has now been working on the fight against climate change for more than two years, an effort that has turned the entity into one of the football clubs most committed to the environment in the world and the most sustainable team in LaLiga according to a study carried out by Holaluz. In addition, Brand Finance has recently placed Real Betis as the second most sustainable European club due to, among other initiatives, its Forever Green program.
Since the birth of Forever Green, 80 entities have joined the platform and 88 actions have been carried out, such as cleaning natural spaces, installing a fleet of scooters and electric bicycles for the Club's employees, in addition to promoting the use of the same by fans through discounts and recycling and awareness campaigns. Forever Green has become known worldwide, reaching 598 million people and reaching 75 countries.