Real Betis Balompié and Uber have signed a sponsorship agreement through which the company becomes Official Mobility & Innovation Partner of the Green and White institution. This partnership has bean sealed by Real Betis General Business Manager, Ramón Alarcón, and Uber director in Spain, Juan Galiardo.

Uber have just started to offer their services in the city of Seville and now joins Real Betis Balompié, one of the best ambassadors for their arrival to the Andalusian capital.

In this way, Real Betis link their brand to a world leader in the mobility sector. The Club therefore takes another step in the process of internationalization by adding the company founded in San Francisco to their list of partners.

Uber will have branding presence in the Club's advertising spaces. Also, both institutions will undertake digital actions together through their profiles and channels, providing Real Betis fans with new products and services.

With this agreement, Real Betis Balompié joins other clubs such as Manchester City and AS Roma, also Uber partners.

Ramón Alarcón, Real Betis General Business Manager, outlined the importance of "linking our Club's brand to such a relevant company as Uber, that just arrived to our city. Real Betis gets involved in their process of adapting to the city and I'm sure it will be a beneficial agreement for Uber, the mobility throughout the city and all Betis fans."

Ramón Alarcón, director general de Negocio del Real Betis, destacó la importancia de "unir la marca del Club a una empresa tan relevante como Uber, que ha llegado recientemente a nuestra ciudad. El Real Betis le acompaña en su proceso de implantación en Sevilla y seguro que será un acuerdo beneficioso para Uber, para la movilidad de la ciudad y para los béticos".

Uber was born in 2010 to give a solution to a simple problem. How to get a car by pushing just one button? More than 10 billion trips later, they keep creating products to change people's habits.