Volvo, Real Betis Balompié official vehicle
The agreement extends until June 2024
Real Betis Balompié and Volvo have signed a collaboration agreement until June 2024. With their two car dealerships in Seville, Volvo becomes one of the Green and White Club's main sponsors.
The logo of the prestigious Swedish brand and their successful SUV models -Volvo XC40, XC60 y XC90- will be present in the Club's daily life. As part of the agreement, the squads of Real Betis Balompié and Coosur Real Betis will enjoy a Volvo fleet of vehicles, among which the hybrid and plug-in hybrid models are the stars. This agreement goes in line with the Club's sustainability program Forever Green. Volvo has joined this platform, which aims to use the most popular sport in the world to help reduce the impact of climate change.
Volvo is one the leading brands in the motor manufacturing sector. Their policy id to offer customers a "personal, sustainable and safe" mobility, becoming one of the references in the electrification of the sector.
In 2017, Volvo Cars committed to progressively abandon combustion engines and to electrify their entire automobile catalogue. In 2019, all Volvo models have an option for plug-in hybrid. Currently, the models XC40 and C40 are available as pure electric.
Also, the company has committed to reducing, by 2025, 40% of their CO2 emisions compared to 2018 in all their chain of production and distribution, including all their dealerships. By 2025, half of all their vehicles for sale will be completely electric and by 20230 no combustion engine cars will be sold. The commitment is even bigger for 2040, when Volvo Cars will not have any carbon print impact in their entire production chain. As of today, more than 25% of their sales are of plug-in hybrids, which is considerable higher than the average of the Spanish market.
Volvo will have an important presence in the Club's main advertising spots, hospitality and events, as well as special promotion and services in Real Betis digital and social network products.
Real Betis Balompié general business manager, Ramón Alarcón, assessed the agreement: "At Real Betis we are really proud to join our brand to Volvo, one of the referents in the automobile sector in the world. We also do it by making a bid on sustainable mobility with the hybrid and plug-in hybrid models. Our platform Forever Green has been one of the main reasons why Volvo decided to walk this way with Real Betis and we are very satisfied by that."
About Volvo Car Group
Volvo Cars was founded in 1927. Currently, it is one of the best-known and respected car companies in the world, with sales in more than 100 countries. Volvo Cars is in the Nasdaq Stockholm with the code «VOLCAR B».
Volvo Cars aim to offer their clients «Freedom of movements» in a personal, sustainable and safe way. This is shown in their intention to become, before 2030, in an exclusively electric vehicle manufacture.
In December 2021, Volvo Cars had approximately 41,000 full-time employees. Their headquarters and product development, marketing and administration departments are based in Gothenburg (Sweden). Their factories are in Gothenburg (Sweden), Gant (Belgium), South Carolina (United Sates), and Chengdu, Daqing and Taizhou (China). The company also has I+D centres in Gothenburg, Camarillo (USA) and Shanghai (China).
About Forever Green
Forever Green is the sustainability platform launched by Real Betis Balompié aimed to use the power of sport to protect the planet and fight the climate crisis. Forever Green is an open platform for companies that want to show the world what they are doing to save the future of our planet.
Real Betis is the first club in the world that joined the initiative 'Climate Neutral Now' of United Nations. The Green and White institution has already compensated their carbon emissions of 2019. The Club is helping to create a bigger social conscience to face the climate and sustainability crisis of our planet. It was also the first football club in the world to join 'The Climate Pledge' by Amazon and a special spot in the climate summit of last November 2021.
The platform has already undertaken 62 actions in 50 countries, with presence in more than 150 media, reaching 567 million people around the globe.