Real Betis Balompié was present in the ALSD convention celebrated in London in October. This event is a reference in the United States of America regarding premium seating in big venues, and this was the first time it was held in Europe.

The Green and White institution was represented by their business general manager, Ramón Alarcón, and was invited due to the development and innovations that the Club is introducing in the VIP areas and other parts of Benito Villamarín Stadium.

Alarcón was one of the speakers in the event, in which also participated the chairman at San Francisco 49ers, Al Guido; the Head of Premium Sales, Service & Operations at Arsenal FC, Tom McCann; and SVP Premium Hospitality, Sales & Service at Madison Square Garden, Rob Sullivan.