Real Betis and Fancurve team up to launch digital fashion
Real Betis Balompié have signed a three-year partnership with blockchain-enabled digital sports fashion platform Fancurve. This way, the Club continue with their international expansion, and the American brand will create digitally wearable jerseys for fans. Through this first-of-its-kind agreement, Real Betis and Fancurve will help introduce club followers to the benefits of Web3 through custom collections and offerings. The first of multiple Betis-inspired kits will drop on June 7, 2022, marking Fancurve's debut club-themed collection.
The officially licensed Betis jersey collection, which will be sold exclusively on the Fancurve platform, celebrates this season of on-pitch success using the beautiful city of Seville, its unique culture, architecture and the world-famous Feria festival as inspiration. The photo-realistic jerseys were designed by Fancurve's team of highly skilled 3D fashion designers.
This collection is a limited run of unique and exclusive jerseys featuring five separate designs with varying levels of rarity, starting with the Onyx jersey costing €40 each. Fans can purchase the jerseys from www.fancurve.com.
Ramón Alarcón, General Director of Business Real Betis Balompié said: "This partnership is a world-first for football and we are delighted to be the first club on the Fancurve platform. This hugely innovative project will allow fans around the globe to become part of the Betis family and show their passion for the club as they spend time in the metaverse! We're looking forward to building the future of digital sports fashion with Fancurve."
Andy Nestor, Fancurve Co-Founder stated: For our debut club-themed drop, we wanted to partner with a top flight football club with a tremendous fanbase and history. We found the right partner in leading La Liga club Real Betis - the current Copa del Rey champions - steeped in history and a club that now extends into basketball and esports. We look forward to growing with Real Betis and their community as we explore web3 football fandom together."
Launched last month, Fancurve enables fans everywhere to share and engage around their favorite teams and athletes through digitally wearable jerseys and interactive extensions. The Fancurve platform allows fans to show off or resell their virtual items through the use of photo-realistic avatars and personalized locker rooms as well as benefit from a variety of interactive features with exclusive club benefits. Soon, fans will also be able to port their jerseys into various partner metaverse platforms where they will be able to showcase their fandom by wearing them as avatar skins.
For the latest news and developments, join the Fancurve Discord and follow along on Twitter, and Instagram.
About Fancurve:
Fancurve is a digital sports fashion platform that empowers fans to express their passions, personalities and connection through premium digital sports wearables. We develop unique collaborations that bring together global communities through their shared passion for football (soccer), culture and fashion.
By connecting fans with the world's leading athletes, clubs, culture-defining brands and designers, Fancurve is building a community that will shape the future of sports fashion. Fancurve will also serve as a Web3 launchpad for fashion and lifestyle brands and products to enter the metaverse.
Fancurve is backed by Greenfield One, Shima Capital, 6th Man Ventures, OneFootball and Reverb Ventures, with angel investment from MP & Silva co-founder Carlo Pozzali, Sorare growth lead Brian O'Hagan and OneFootball CEO Lucas Von Cranach, plus investment from star footballers André Schürrle, Mario Götze and other investors from the crypto, sports and gaming industries.
Links:
Website: fancurve.com
Twitter: @FancurveHQ
Discord: https://discord.gg/eqd4tS4ZRK
Instagram: @Fancurve