Raja Club Athletic and Real Betis have reached an historic collaboration agreement that covers different areas, both sporting and corporate, and that will allow both entities to exchange experiences, strengthen common ties and transmit their shared vàlues beyong borders: same colors, same objectives, same sporting ambitions and a great passion for football. 

 

It is also another step for Real Betis in its internationalization strategy with an important alliance with one of the most successful clubs in Africa and in a country, Morocco, where Real Betis' popularity has gorwn significantly in recent years. This collaboration will also mark a new chapter that will allow Seville and Casablanca, Spain and Morocco, to unite. Two cities and two nations united by their love of this sport. 

 

The agreement encompasses different initiatives. Mainly, sporting actions, with the possibility of playing international friendly matches between the first teams or between youth teams; or the organization of campuses and academies jointly. 

 

In fact, Real Betis and Raja Club Athletic will jointly launch the first Real Betis Camp in Casablanca this weekend with staff from both teams. Even coaches from the Real Betis Academy will travel to the Moroccan city to carry out this football training camp, thus contributing to the development of young talent and the growth of football in the communities. 

 

This agreement also has a corporate and social scope, with diferent actions planned. Both clubs will host visits from different delegations promoting an exchange of knowledge and experiences in the football field. They will explore joint commercial opportunities seeking collaborations that benefit both parties; they will generate and publish joint content and communications that serve to publicize inspiring stories and bring fans of both clubs closer together; and they will support international activations of each club, which will give fans of both entities the possibility of enjoying unique experiences around the world. 

 

The social component is also present in this alliance, since both parties will promote social and environmental actions through the 'Forever Green' sustainability platform, launched by Real Betis three seasons ago. 

 

The vice president of Raja Club Athletic, Adil Halla, highlighted the great value that being associated with a team like Real Betis brings to his entity. "This alliance represents an exciting new challenge for our team. Real Betis has become an important benchmark both in LaLiga and in European football. Together we will work to continue growing and offer unforgettable experiences to our fans," he said. 

 

Ramón Alarcón, CEO of Real Betis, valued the importance of being able to reach this type of agreement with clubs of this size in countries where interest in Real Betis is increasing. "We are excited to join forces with Raja Club Athletic, a club with such a rich history and such an important fan base and who transmit so much passion for their fans. This collaboration will not only strengthen our ties with the Moroccan market, but will also provide us with important development opportunities for both institutions," he indicated. 

 

This union demonstrates once again how football can transcend borders and unite people through a shared passion for the game.