Fintech company Ebury becomes new official partner of Real Betis for international payments and foreign exchange

The two-season agreement combines sports sponsorship, financial collaboration and the development of joint initiatives aimed at the Andalusian business community

Ebury, the global fintech company specialising in international payments and foreign exchange, majority-owned by Banco Santander, and Real Betis Balompié have signed a strategic sponsorship agreement under which the financial institution will become the Club's Official Transfer Partner for the next two seasons.

In addition to becoming one of its official partners, the alliance will allow Real Betis to draw on the company's experience and technology to optimise its international operations, manage payments across multiple currencies, and hedge foreign exchange risk, areas of growing importance in the day-to-day activity of major sporting institutions.

The agreement, signed today in Seville by Luis Merino, General Manager of Ebury in Spain, and Ramón Alarcón, CEO of Real Betis Balompié, runs from 1 July 2026 to 30 June 2028.

As part of this collaboration, Ebury will have a presence across the Club's main communication channels, both digital and physical, and the two organisations have committed to developing a joint programme of initiatives aimed at Seville and Andalusia's business community, with the goal of bringing specialist solutions in international payments, foreign exchange risk management and international expansion closer to local companies.

For Luis Merino, General Manager of Ebury in Spain: "This agreement brings together two organisations with a clear international outlook. Real Betis is a hugely prestigious sporting brand with growing global reach, while Ebury has spent more than fifteen years helping companies and institutions operate securely in international markets. We want to bring our expertise in international payments and foreign exchange risk management to the Club, while jointly developing initiatives that bring these solutions closer to Andalusian businesses."

Maurits Zwart, Co-Head of Sports & Entertainment at Ebury, highlights the strategic value of the alliance: "Modern football operates in a global, competitive market. Cross-border efficiency and risk mitigation around transfers or commercial rights are now essential. We are delighted to add Real Betis to our international portfolio. Through Ebury Sports Finance, we will optimise the Club's financial operations and connect directly with its corporate ecosystem."

For his part, Ramón Alarcón, CEO of Real Betis Balompié, states: "Bringing Ebury on board gives us a partner with specialist expertise in an area that is increasingly strategic for a club with international activity. As well as strengthening our sponsorship structure, this alliance gives us access to advanced financial solutions to manage our international operations more efficiently and opens up new opportunities for collaboration with the business community."

The agreement with Real Betis extends the sports sponsorship strategy that Ebury pursues as a way of combining brand positioning, business relationship-building and the provision of specialist financial services within the sports sector. The company created a dedicated division for this purpose, Ebury Sports Finance, which works with sports clubs and institutions on the management of international payments, treasury and foreign exchange risk arising from transfers, commercial rights, sponsorships and cross-border operations.

Internationally, Ebury works with clubs such as Aston Villa FC, Fulham FC, Rangers FC, PSV Eindhoven, Parma Calcio 1913 and Standard Liège, while in Spain it holds sponsorship agreements with the Real Federación Española de Rugby and CD Leganés, among other organisations.

About Ebury. Ebury is the global fintech company specialising in innovative financial solutions designed to help businesses of any size operate and grow in international markets. Through proprietary technology and a personalised service, Ebury's mission is to remove friction from international treasury operations and support companies' global growth.

With a product portfolio ranging from opening and maintaining business accounts to foreign exchange hedging, financing, connectivity solutions and other services, Ebury provides everything companies need to operate and expand into new markets with ease, confidence and control.

Founded in London in 2009 by Juan Lobato and Salvador García, the company is undergoing rapid expansion and has a global presence through a network of more than 50 offices across more than 30 regulated markets.

More information at ebury.com.