Born in Seville on March 20, 1970. He is an economist and holds a Master in Business Administration from ICADE.

He is an entrepreneur and executive with over 20 years of experience leading and scaling companies in the technology and entertainment sectors.

Currently, he is the president of Viva Games, a company specialized in the incubation and growth support of video game studios. Founder of other companies such as Genera Interactive, Bravo Games, PlayTales, and Genjoy, he also acts as a ‘business angel’, investing in and supporting startups in their early stages.

Passionate about sports, technology, and entrepreneurship, he believes in the power of teams and in building companies that inspire and create long-term impact.

Ángel Haro and José Miguel López Catalán are the two main shareholders of Real Betis Balompié.