Maurice Lacroix, new sponsor of Real Betis

The prestigious Swiss brand will accompany the Club during this season and the next

Real Betis Balompié and Maurice Lacroix have reached a partnership agreement whereby the renowned Swiss watchmaking company becomes the Official Timekeeper of Real Betis for the remainder of the 2025/2026 campaign and the 2026/2027 season.

At a key moment in the season, the green-and-white side faces its upcoming sporting challenges with the support of an international brand that shares its ambition, passion, and commitment to continuous improvement.

Over the next two seasons, Maurice Lacroix will gain visibility across various Club assets and will develop specific initiatives aimed at connecting with Betis supporters. Among these, its presence in the matchday experience at La Cartuja Stadium will stand out, where a special pre-match countdown linked to the brand's AIKONIC collection will be integrated.

Stéphane Waser, CEO of Maurice Lacroix, spoke very positively about the agreement: "In today's football, where every detail and every second can decide a match, time is as crucial as it is in watchmaking. Our watches accompany key moments in life, and we want to stand alongside Real Betis at every decisive instant, both at La Cartuja and in their away challenges. With this partnership, we aim to reflect the intensity, high standards, and passion that define the Club."

Meanwhile, Ramón Alarcón, CEO of Real Betis Balompié, highlighted: "For Real Betis, it is a pleasure to welcome a brand like Maurice Lacroix. This agreement allows us to continue growing alongside top-tier international sponsors and to develop new experiences that connect with our supporters."

About Maurice Lacroix. For nearly 50 years, Maurice Lacroix has demonstrated its watchmaking expertise in Saignelégier, Switzerland. More than 15 awards attest to the brand's innovative, avant-garde, and perfectionist spirit. Maurice Lacroix has always aimed to offer creations with expressive design and high perceived value, delivering an excellent price-quality ratio.

In 2016, Maurice Lacroix reinterpreted the legendary Calypso model from the 1990s under the name AIKON. The modern AIKON is tailored for millennials?connected, cosmopolitan, and talented: an ambitious generation that conquers entire cities, absorbs their energy, and serves as a constant source of inspiration for the Maurice Lacroix creative team. The result is active, urban watches whose pulse beats in rhythm with city life. In this sense, the watchmaker associates its image with various activities that reflect the unique vitality of urban living.

More information at www.mauricelacroix.com