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LaLiga // Jorn. 4
Monster Energy, new Global Partner and Official Energy Drink of Real Betis Balompie
This three-season sponsorship agreement strengthens the Club's international profile alongside one of the world's most recognised brands in its sector
Real Betis Balompié and Monster Energy have reached a sponsorship agreement under which the company becomes the Club's Global Partner and Official Energy Drink for the next three seasons, until 30 June 2029.
The alliance responds to both brands' firm commitment to innovation, developing experiences both on and off the pitch. Under this agreement, Monster Energy will have a presence at the Estadio La Cartuja and will launch initiatives designed to create new points of connection with supporters, drawing on its ability to engage with sport, entertainment and extreme action. For Real Betis, this partnership arrives at one of the most important moments in its recent history, coinciding with the Club's return to the UEFA Champions League.
Emilio García Duarte, Real Betis Balompié's Business Director, welcomed an agreement that reflects the institution's growth and international profile, driven by its strong social relevance and its ability to attract major companies.
"There are alliances that go far beyond sponsorship, and this is one of them. Monster Energy is a global brand, with an extraordinary identity and a very distinctive way of connecting with fans. At Real Betis, we want to surround ourselves with standout partners who share our ambition to do things differently. Together, we have the opportunity to create something truly special, take Real Betis's energy to new territories and generate experiences our fans will remember. We are convinced this alliance will bring us great value," he said.
Having reached agreements with some of the most renowned clubs in European football, Monster Energy begins its collaboration with Real Betis, further strengthening the brand's presence in Spanish football and opening up new opportunities to connect with fans through sport.
About Monster Energy. Leading energy and alternative beverage brand headquartered in Corona, California. Present in more than 140 countries, Monster Energy maintains a strong connection with sport and entertainment through action sports, motorsports, eSports and football, partnering with leading athletes, teams and events around the world.