Real Betis Balompié kicked off its first Betis Week of the season in Los Angeles, part of the Club's global brand expansion initiative, now in its third year through a vibrant program of fan-focused activities supported by Circle K, a leading international convenience store chain.

Over four days, Real Betis' international department carried out various activities in iconic locations such as Venice Beach and Santa Monica, as well as at several Circle K points of sale, where joint recordings and activations with the brand took place.

One of the central themes of this edition was the Betis Camp in Riverside, which lasted three days in the Californian city, with six training sessions and the participation of more than 100 children. Within this framework, in collaboration with Forever Green, an educational talk on food waste was organized, and at the end, discount codes for Circle K stores and the Too Good To Go app were distributed, reinforcing the Club's commitment to sustainability.